![]() It was around this time that Japan was starting to ramp up its efforts in a similar field, but rather than tying their games to a social network, they instead opted to focus on mobile devices. ![]() Unfortunately, the kind of people who were interested in making a quick buck off the back of the hottest new tech trend at the time were not, to put it politely, particularly good game designers, and as such the market became utterly saturated with titles attempting to imitate the initial success of popular titles like Zynga’s Farmville. This was at the height of the Facebook gaming boom: “social gaming”, as it was called, was big news and big business, and everyone, it seemed, wanted a piece of the pie. Please indulge me a moment while I provide some context to my perspective and preconceptions.ĭuring the period between my time on the sadly defunct GamePro and Gamer Network’s US-based offshoot USgamer, I worked for an organisation called Inside Network, who provided a detailed stat tracking service for developers and publishers of mobile and social games as well as a number of websites that provided business-facing news and reviews about the latest trends in this particular sector. So why this game? What sets it apart from the myriad other free-to-play games on the market? Only one way to find out: let’s take an ongoing look at it from the perspective of a newcomer. Granblue Fantasy is an interesting case because not only is it still immensely popular on its home turf even three years after its original release, it’s also managed to pick up a significant English-speaking following, even without an official release on high-profile digital storefronts such as Apple’s App Store for iOS and Google Play for Android. ![]() ![]() Such is the case with Granblue Fantasy, a free-to-play mobile game developed by Cygames and published on the popular Japanese Mobage platform. There comes a point where something becomes so popular that it’s impossible to ignore, even if your initial reaction to it is “I’m not sure I want to get involved with that.”
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